Privacy Policy
Last Updated: December 1, 2026
American Foundation Specialists respects your privacy. This Privacy Policy explains what information we collect when you visit our website, how we use and share it, and the choices you have.
By using this website, you agree to the practices described in this policy. This policy applies only to information collected through this website. Information related to inspections and repair work is also governed by your written estimate or contract with us.
1.Information We Collect
We collect information in two ways: information you give us directly, and information collected automatically when you use the site.
Information you provide. When you request a free inspection, fill out a contact form, call or email us, or apply for a job, we may collect:
- Your name, email address and phone number;
- Your home or property address and city;
- Details about the problem you're seeing in your basement or foundation, and any photos you choose to send;
- For job applicants: your resume, work history and any other information you choose to include; and
- Any other information you choose to send us.
Information collected automatically. When you visit the site, we and our service providers may automatically collect:
- IP address, browser type, device type and operating system;
- Pages viewed, time spent on pages, links clicked and the website that referred you; and
- General location (such as city or region) based on your IP address.
2.How We Use Your Information
We use the information we collect to:
- Respond to your requests, schedule inspections and prepare estimates;
- Follow up about your inquiry, project or completed work;
- Review job applications and communicate with candidates;
- Operate, maintain and improve the website;
- Understand how visitors use the site and measure the effectiveness of our content and advertising;
- Protect the security of the site and prevent spam and fraud; and
- Comply with legal obligations and enforce our Terms & Conditions.
We do not sell your personal information.
3.Cookies & Tracking Technologies
This website uses cookies and similar technologies. Cookies are small text files stored on your device that help the site work and help us understand how it is used.
- Essential cookies make the site work properly, such as security and form features.
- Analytics cookies, such as Google Analytics, show us how visitors find and use the site. Google describes its use of this data in How Google uses information from sites that use its services.
- Advertising technologies, such as Google Ads conversion tracking, help us measure whether our advertising leads to inquiries.
Most browsers let you block or delete cookies through their settings. You can also opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on and manage ad personalization in your Google ad settings. Blocking cookies may affect how parts of the site work.
Some browsers send "Do Not Track" signals. Because there is no common standard for these signals, the site does not currently respond to them.
4.Embedded Content
Some pages include content from other services, such as Google Maps, YouTube videos and links to our Google reviews. When you view or interact with this content, those services may collect information about your visit under their own privacy policies. Our videos are set up so that YouTube content does not load until you press play.
6.Data Retention
We keep personal information only as long as needed for the purposes described in this policy, including responding to your inquiry, keeping records of inspections and completed work, meeting legal, tax and accounting requirements, and resolving disputes. When information is no longer needed, we delete or anonymize it.
7.Data Security
We use reasonable administrative, technical and physical safeguards to protect the information we collect. However, no website, internet transmission or storage system is completely secure, and we cannot guarantee absolute security. Please do not send payment card numbers, Social Security numbers or other sensitive information through our website forms.
8.Your Choices & Rights
You may:
- Request access to the personal information we hold about you;
- Ask us to correct inaccurate information;
- Ask us to delete your information, subject to certain exceptions such as records we must keep by law;
- Opt out of marketing emails at any time using the unsubscribe link or by contacting us; and
- Opt out of personalized advertising using the cookie and ad settings described above.
To make a request, please contact us using the information below. We may need to verify your identity before responding. We will not discriminate against you for exercising your privacy rights.
9.Children’s Privacy
This website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
10.Third-Party Websites
This website links to other websites, including our Facebook and LinkedIn pages and our Google Business Profile. We are not responsible for the privacy practices of those sites. Please review their privacy policies before sharing information with them.
11.Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the "Last Updated" date above. We encourage you to review this page periodically.
12.Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, please contact us:
American Foundation Specialists
11011 W Forest Home Ave, Hales Corners, WI 53130
Phone: 414-427-1000
Email: info@americanwi.com
Online: Contact Page